SMRs and AMRs

Monday, March 15, 2010

Millions Spent to Sway Democrats on Health Care

By JEFF ZELENY
NYT

WASHINGTON — The yearlong legislative fight over health care is drawing to a frenzied close as a multimillion-dollar wave of advertising that rivals the ferocity of a presidential campaign takes aim at about 40 House Democrats whose votes will help determine the fate of President Obama’s top domestic priority.

The coalition of groups opposing the legislation, led by the United States Chamber of Commerce, is singling out 27 Democrats who supported the health care bill last year and 13 who opposed it. The organizations have already spent $11 million this month focusing on these lawmakers, with more spending to come before an expected vote next weekend.

An alliance of groups supporting the health care plan, which works closely with the White House and Democratic leaders, had been spending far less and focusing on fewer districts. But after pharmaceutical companies made a $12 million investment for a final advertising push, spending by both sides for the first time is now nearly the same.

Not only are these swing Democrats being pummeled in the new spate of advertising — which could total $30 million before week’s end — but extensive efforts are under way in Congressional districts, where groups on both sides of the issue are using tactics similar to get-out-the-vote drives to urge constituents to contact their lawmakers. Mr. Obama is calling lawmakers, too, and on Monday is traveling to Ohio to open a weeklong campaign to close this act of the health care debate.

(More here.)

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