Rebranding America

In the same week that Mr. Obama won the Nobel, the United States was ranked as the most admired country in the world, leapfrogging from seventh to the top of the Nation Brands Index survey — the biggest jump any country has ever made.

By BONO
NYT

A FEW years ago, I accepted a Golden Globe award by barking out an expletive.

One imagines President Obama did the same when he heard about his Nobel, and not out of excitement.

When Mr. Obama takes the stage at Oslo City Hall this December, he won’t be the first sitting president to receive the peace prize, but he might be the most controversial. There’s a sense in some quarters of these not-so-United States that Norway, Europe and the World haven’t a clue about the real President Obama; instead, they fixate on a fantasy version of the president, a projection of what they hope and wish he is, and what they wish America to be.

Well, I happen to be European, and I can project with the best of them. So here’s why I think the virtual Obama is the real Obama, and why I think the man might deserve the hype. It starts with a quotation from a speech he gave at the United Nations last month:

“We will support the Millennium Development Goals, and approach next year’s summit with a global plan to make them a reality. And we will set our sights on the eradication of extreme poverty in our time.”

(More here.)