More Poetry, Please
By THOMAS L. FRIEDMAN
NYT
More and more lately, I find people asking me: What do you think President Obama really believes about this or that issue? I find that odd. How is it that a president who has taken on so many big issues, with very specific policies — and has even been awarded a Nobel Prize for all the hopes he has kindled — still has so many people asking what he really believes?
I don’t think that President Obama has a communications problem, per se. He has given many speeches and interviews broadly explaining his policies and justifying their necessity. Rather, he has a “narrative” problem.
He has not tied all his programs into a single narrative that shows the links between his health care, banking, economic, climate, energy, education and foreign policies. Such a narrative would enable each issue and each constituency to reinforce the other and evoke the kind of popular excitement that got him elected.
Without it, though, the president’s eloquence, his unique ability to inspire people to get out of their seats and work for him, has been muted or lost in a thicket of technocratic details. His daring but discrete policies are starting to feel like a work plan that we have to slog through, and endlessly compromise over, just to finish for finishing’s sake — not because they are all building blocks of a great national project.
(More here.)
NYT
More and more lately, I find people asking me: What do you think President Obama really believes about this or that issue? I find that odd. How is it that a president who has taken on so many big issues, with very specific policies — and has even been awarded a Nobel Prize for all the hopes he has kindled — still has so many people asking what he really believes?
I don’t think that President Obama has a communications problem, per se. He has given many speeches and interviews broadly explaining his policies and justifying their necessity. Rather, he has a “narrative” problem.
He has not tied all his programs into a single narrative that shows the links between his health care, banking, economic, climate, energy, education and foreign policies. Such a narrative would enable each issue and each constituency to reinforce the other and evoke the kind of popular excitement that got him elected.
Without it, though, the president’s eloquence, his unique ability to inspire people to get out of their seats and work for him, has been muted or lost in a thicket of technocratic details. His daring but discrete policies are starting to feel like a work plan that we have to slog through, and endlessly compromise over, just to finish for finishing’s sake — not because they are all building blocks of a great national project.
(More here.)
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1 Comments:
Friedman makes some good points. Interestingly, John Tantillo (who has a marketing blog and also blogs on Fox Forum...that gives a hint of his political slant, which is not at all that of the NYTimes..) linked to it in the post he just published on Obama the candidate (a winning brand) and obama the president (a losing brand).
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