SMRs and AMRs

Thursday, July 09, 2009

Lost in Translation: why Sarah Palin really quit us.

When America is finally ready to reckon with the phenomenon that was Sarah Palin, I suspect we will discover that whatever she represents actually had less to do with her gender, class, or ideology than we now believe. It's easy to look at the soon-to-be-former governor of Alaska as an iconic feminist, a path-breaking working mother, or noble rabble-rousing populist. But when the dust settles, the lesson may be that she was simply a woman who made no sense. Her meteoric rise and dubious fall will say less about America than you think, beyond the fact that America likes its politicians to communicate their ideas clearly. We will someday come to realize that while it's all well and good to be mavericky with one's policies, it's never smart to be mavericky with one's message.

Whatever you may think of Sarah Palin, she's widely celebrated as a rare and perhaps raw political talent. She's gorgeous, charismatic, warm, and funny. She has a remarkable ability to connect with her listeners. But—with the exception of a well-scripted performance at the Republican National Convention—it's tough to find an extemporaneous Palin speech, statement, or tweet that contains a coherent message. From her acceptance speech last August in Dayton, Ohio, when McCain first tapped her as a running mate, to her circular and swooping prime-time interviews, Palin's political skill lies in selling a persona but not a message. And in the end, this may explain why she quit.

Palin's completely inscrutable resignation speech last week was only the most recent example of a lengthy political communication from her that explained nothing, clarified nothing, and expounded upon nothing, save for the fact that she speaks in riddles and koans. Watch it as many times as you like; you still come away feeling you've been treated to a cozy chat with the Mad Hatter. The media are bad. Those ethics complaints are expensive. Alaska was a great idea. She is not a dead fish. Put it all together and what do you get? A born fighter who has given us no sense whatsoever of what she's fighting for.

(More here.)

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