Resilient Strategy for Times Despite Toll of a Recession

By RICHARD PÉREZ-PEÑA
NYT

In a conference call with analysts late last month, Janet L. Robinson, the president and chief executive of The New York Times Company, laid out a vision of how the company would survive the downturn that is crippling the newspaper industry.

“As other newspapers cut back on international and national coverage, or cease operations, we believe there will be opportunities for The Times to fill that void,” she said, for both readers and advertisers.

But before it can execute what the industry regards as a “last-man-standing” strategy, the company has to get there first.

Unlike much of the industry, the Times Company, which publishes The New York Times, The Boston Globe and The International Herald Tribune, does not carry the kind of crushing debt burden that has led other publishers to default or file for bankruptcy, and it has fared better than most of its peers at holding on to revenue from ads and circulation.

(More here.)