Is Obama the Most Famous Living Person Ever?

by Dee Dee Myers
Vanity Fair
January 27, 2009

Barack Obama is the most famous living person in the history of the world.

I’m not trying to induce an acid flashback to John Lennon’s infamous 1966 comment, “The Beatles are more popular than Jesus.” But whether you measure fame in terms of saturation or sheer numbers, it seems indisputable to me that more people know at least something about the new American president than anyone alive, at this point—or any—in the planet’s existence.

Who else could it be? One friend suggest Muhammad Ali, another Princess Diana, and a third said Bill Clinton. Surely all are global brands with enormous reach and broad appeal. But all fall short of the man-meets-the-moment frenzy unleashed by Obama.

To be sure, the digital revolution has made this feat of fame possible. Not only has it helped the son of an erstwhile Kenyan goatherd to become president, it has allowed a current Kenyan goatherd to follow the former’s journey. And he is not alone. Exponential growth in access to the Internet, satellite television and radio, cell phones, and P.D.A.’s means that breaking news now reaches virtually every corner of the globe. At the same time, population continues to grow; there are now some 6.7 billion men, women, and children on earth, an historic high.

(More here.)