'What would Ward Cleaver do?': This isn't Beaver's America anymore
The New Frugality: Americans return to thriftiness
By DAN SEWELL, AP Business Writer
Wednesday, November 19, 2008
Frugality is making a comeback.
Fearful that economic conditions could get worse and stay that way, Americans are showing an enthusiasm for thriftiness not seen in decades.
This behavioral shift isn't simply about spending less. The New Frugality emphasizes stretching every dollar. It means bypassing the fashion mall for the discount chain store, buying secondhand clothes and furniture, or trading down to store brands.
There's more business for repairmen and less for salesmen. Consumers are clipping more coupons and swiping their credit cards less.
Not long ago, yoga teacher Gisele Sanders shopped at the Nordstrom's in Portland, Ore., and didn't think twice about dropping $30 for a bottle of Chianti to go with dinner. That was before her husband, a real estate agent, began to feel the brunt of slowing home sales.
(More here.)
By DAN SEWELL, AP Business Writer
Wednesday, November 19, 2008
Frugality is making a comeback.
Fearful that economic conditions could get worse and stay that way, Americans are showing an enthusiasm for thriftiness not seen in decades.
This behavioral shift isn't simply about spending less. The New Frugality emphasizes stretching every dollar. It means bypassing the fashion mall for the discount chain store, buying secondhand clothes and furniture, or trading down to store brands.
There's more business for repairmen and less for salesmen. Consumers are clipping more coupons and swiping their credit cards less.
Not long ago, yoga teacher Gisele Sanders shopped at the Nordstrom's in Portland, Ore., and didn't think twice about dropping $30 for a bottle of Chianti to go with dinner. That was before her husband, a real estate agent, began to feel the brunt of slowing home sales.
(More here.)
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