Obama Outspending McCain Nearly 3 to 1 on Television
The Fix
Chris Cillizza
WashPost
Democratic presidential candidate Sen. Barack Obama, D-Ill., waves as he arrives for a technical walk through before a scheduled townhall-style presidential debate at Belmont University in Nashville, Tenn., Tuesday, Oct. 7, 2008. (AP Photo/Charles Dharapak)
Barack Obama is outspending John McCain at nearly a three-to-one clip on television time in the final weeks of the presidential election, according to ad buy information obtained by The Fix, a financial edge that is almost certainly contributing to the momentum for the Illinois senator in key battleground states.
From Sept. 30 to Oct. 6, Obama spent more than $20 million on television ads in 17 states including more than $3 million in Pennsylvania and more than $2 million each in Florida, Michigan and Ohio. McCain in that same time frame spent just $7.2 million in 15 states. Even when the Republican National Committee's independent expenditure spending in Indiana, Michigan, Ohio, Pennsylvania, Virginia and Wisconsin is factored in (a total of $5.3 million), Obama still outspent the combined GOP forces by roughly $8 million in the last week alone. (See full distribution after the jump.)
The spending edge enjoyed by Obama has been used almost exclusively to hammer McCain as both a clone of the current president and someone who is out of touch on key domestic issues -- most notably the economy. The assertion of Obama's spending edge has coincided with the collapse of the financial industry and a refocusing by voters on the economy to turn the election from a toss up to one in which the Democratic candidate has moved into a discernible lead.
While the struggles of McCain and his party over the Wall Street bailout bill that passed Congress last week after much sturm und drang have been well documented, the practical political impact of Obama's decision to forego public financing for the general election and McCain's choice to accept the $84 million in public funds has not been as fully explored.
(Continued here.)
Chris Cillizza
WashPost
Democratic presidential candidate Sen. Barack Obama, D-Ill., waves as he arrives for a technical walk through before a scheduled townhall-style presidential debate at Belmont University in Nashville, Tenn., Tuesday, Oct. 7, 2008. (AP Photo/Charles Dharapak)
Barack Obama is outspending John McCain at nearly a three-to-one clip on television time in the final weeks of the presidential election, according to ad buy information obtained by The Fix, a financial edge that is almost certainly contributing to the momentum for the Illinois senator in key battleground states.
From Sept. 30 to Oct. 6, Obama spent more than $20 million on television ads in 17 states including more than $3 million in Pennsylvania and more than $2 million each in Florida, Michigan and Ohio. McCain in that same time frame spent just $7.2 million in 15 states. Even when the Republican National Committee's independent expenditure spending in Indiana, Michigan, Ohio, Pennsylvania, Virginia and Wisconsin is factored in (a total of $5.3 million), Obama still outspent the combined GOP forces by roughly $8 million in the last week alone. (See full distribution after the jump.)
The spending edge enjoyed by Obama has been used almost exclusively to hammer McCain as both a clone of the current president and someone who is out of touch on key domestic issues -- most notably the economy. The assertion of Obama's spending edge has coincided with the collapse of the financial industry and a refocusing by voters on the economy to turn the election from a toss up to one in which the Democratic candidate has moved into a discernible lead.
While the struggles of McCain and his party over the Wall Street bailout bill that passed Congress last week after much sturm und drang have been well documented, the practical political impact of Obama's decision to forego public financing for the general election and McCain's choice to accept the $84 million in public funds has not been as fully explored.
(Continued here.)
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