Obama Infomercial a Virtuoso Performance
George Stephanopolous
ABC News
October 29, 2008 10:02 PM
Th[e Obama infomertial] was a very highly produced, technically incredibly competent half hour of television that was worth every penny.
It was all designed to get voters comfortable with the idea of Barack Obama in the Oval Office, that he is embedded in the lives of average Americans, and knows exactly what they're going through.
Obama even appeared in a facsimile of the White House Oval Office during the infomercial. Every single line during that 30 minutes was something that the campaign knows works and appeals to those undecided voters.
There was one point during those 30 minutes where he talked about education. Over images of Obama in a classroom with children, they rolled a tape of Obama's Sept. 9, 2008 speech in Dayton, Ohio:
"Responsibility for our children's' success doesn't start in Washington," Obama said. "It starts in our homes. No education policy can replace a parent who's involved in their child's education from day one, who makes sure their children are in school on time, helps them with their homework, and attends those parent-teacher conferences. No government program can turn off the TV set, or put away the video games, or read to your children."
The campaign knows for a fact that when Obama said those lines during the debate, it had the highest response of the entire debate from voters hooked up to dial groups.
(More here.)
ABC News
October 29, 2008 10:02 PM
Th[e Obama infomertial] was a very highly produced, technically incredibly competent half hour of television that was worth every penny.
It was all designed to get voters comfortable with the idea of Barack Obama in the Oval Office, that he is embedded in the lives of average Americans, and knows exactly what they're going through.
Obama even appeared in a facsimile of the White House Oval Office during the infomercial. Every single line during that 30 minutes was something that the campaign knows works and appeals to those undecided voters.
There was one point during those 30 minutes where he talked about education. Over images of Obama in a classroom with children, they rolled a tape of Obama's Sept. 9, 2008 speech in Dayton, Ohio:
"Responsibility for our children's' success doesn't start in Washington," Obama said. "It starts in our homes. No education policy can replace a parent who's involved in their child's education from day one, who makes sure their children are in school on time, helps them with their homework, and attends those parent-teacher conferences. No government program can turn off the TV set, or put away the video games, or read to your children."
The campaign knows for a fact that when Obama said those lines during the debate, it had the highest response of the entire debate from voters hooked up to dial groups.
(More here.)
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