General Motors, Driven to the Brink
By BILL VLASIC and NICK BUNKLEY
NYT
IN late May, senior executives at General Motors confronted a decision that few thought they would ever face: whether to continue developing the next generation of one of the most successful products in G.M.’s 100-year history — the full-size sport utility vehicle — or to punt the program entirely.
It’s rare for an automaker to pull the plug on high-profile initiatives, much less one involving a $2 billion, top-to-bottom overhaul of a high-volume vehicle that once helped it rake in cash.
This was also G.M.’s flagship platform, code-named CXX, which would underpin popular models like the Escalade, Yukon and Suburban, brawny tanks that had defined the auto giant’s image for more than 15 years.
The executives killed the CXX project without a single dissenting vote. And with that, the era of the big S.U.V. was as good as dead, done in by soaring gasoline prices and consumers fleeing to smaller, more fuel-efficient cars.
(More here.)
NYT
IN late May, senior executives at General Motors confronted a decision that few thought they would ever face: whether to continue developing the next generation of one of the most successful products in G.M.’s 100-year history — the full-size sport utility vehicle — or to punt the program entirely.
It’s rare for an automaker to pull the plug on high-profile initiatives, much less one involving a $2 billion, top-to-bottom overhaul of a high-volume vehicle that once helped it rake in cash.
This was also G.M.’s flagship platform, code-named CXX, which would underpin popular models like the Escalade, Yukon and Suburban, brawny tanks that had defined the auto giant’s image for more than 15 years.
The executives killed the CXX project without a single dissenting vote. And with that, the era of the big S.U.V. was as good as dead, done in by soaring gasoline prices and consumers fleeing to smaller, more fuel-efficient cars.
(More here.)
Powered by Blogger
0 Comments:
Post a Comment
<< Home