SMRs and AMRs

Saturday, September 27, 2008

On strategy and tactics

James Fallows
The Atlantic
27 Sep 2008 02:47 pm

The least self-aware moment for John McCain in last night's debate came at the half-way point, when he said, "I'm afraid Senator Obama doesn't understand the difference between a tactic and a strategy."

In a sense McCain was sticking to his battle plan in saying this -- the plan being on-message hammering-home of the "Obama doesn't understand" theme. In another sense, he lost his way, since he immediately segued not into a discussion of strategic matters in Iraq and Afghanistan but into an anecdote. But that kind of literal parsing of his answer -- tactical analysis, you might call it -- really misses the point.

There has been no greater contrast between the Obama and McCain campaigns than the tactical-vs-strategic difference, with McCain demonstrating the primacy of short-term tactics and Obama sticking to a more coherent long-term strategy. And McCain's dismissive comment suggests that he still does not realize this.

Some examples are so familiar as to need no explanation: McCain choosing the ten-day tactical "bounce" from the surprise choice of Sarah Palin, in exchange for the enormous strategic risk in choosing an un-vetted and now obviously unqualified running mate. Or McCain rolling the dice with his threat to boycott the debate -- and then, once on stage, appearing to be only mildly interested in the financial-bailout deal that 72 hours earlier was the stated reason for overturning all agreements about the debates.

(Continued here.)

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