Right strategy, wrong candidate?

Even a good strategy has to match the candidate

By Chuck Todd
Political Director
NBC News
Aug. 2, 2008

WASHINGTON - The hardest thing to do in politics is campaign as someone you aren't.

People can spot an imposter from a mile away.

The most successful politicians are the ones who embrace their best traits while turning their liabilities into loveable attributes.

And yet, many a candidate tries to run as something they aren't simply because the strategy dictates it. And when even a good strategy doesn't match the candidate, the result can be a disjointed campaign that produces a lot of uncomfortable moments.

Unless, somehow, the candidate figures out how to embrace the strategy.

Are we seeing this happen right now to John McCain?

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