Accentuate the Negative

By PAUL KRUGMAN
NYT

So the Obama campaign has turned to the politics of personal destruction, attempting to make a campaign issue out of John McCain’s inability to remember how many houses he has. And the turn comes not a moment too soon.

Over the past month or so many Democrats have had the sick feeling that once again their candidate brought a knife to a gunfight. Barack Obama’s campaign, inexplicably, was unprepared for the inevitable Republican attack on the candidate’s character. By the middle of last week, Mr. Obama’s once formidable lead, both in national polls and in electoral college projections based on state-level polls, had virtually evaporated.

Mr. Obama’s waning advantage brought back bad memories of the 2004 campaign, whose key lesson was that there are no limits to the form G.O.P. character attacks can take.

You might think, for example, that a party claiming to support the troops would shy away from attacking a war hero’s military record — but back in 2004 the Swift-boat lies were enthusiastically embraced by Republican activists, and helped neutralize the advantage John Kerry was supposed to get from his biography.

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