SMRs and AMRs

Sunday, June 08, 2008

The unhappy warrior

By: Jonathan Martin
The Politico
June 8, 2008

Openly frustrated by what they see as an ongoing double standard in the press’s treatment of his campaign, Sen. John McCain and his aides have been aggressively denouncing unfavorable stories as “smear jobs” and “scurrilous attacks,” while the candidate himself has launched a series of stinging attacks on Sen. Barack Obama.

It’s a dangerous posture for a candidate whose political success is intimately tied with his image as an irrepressible happy warrior — equal parts President Ronald Reagan and Vice President Hubert Humphrey, with a dash of his old Arizona buddy Rep. Mo Udall’s sharp sense of humor — and whose appeal to independents owes nearly as much to character and personal narrative as to issues and ideology.

For McCain and his small coterie of fiercely loyal advisers, it’s a fine line to walk. Having clinched the party’s nomination in early March, his campaign has spent the last several months finding ways to insert itself into a press narrative that’s been dominated by the just-ended Democratic fight. To that end, they picked up and extended the media-guilting campaign begun by Hillary Clinton and "Saturday Night Live" and sharpened their critique of Obama.

But in doing so, they’ve already raised the question of whether McCain can maintain his upbeat warrior image while running an uphill race against an opponent for whom the candidate can barely conceal his contempt, and covered by a press the campaign sees as biased.

(Continued here.)

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