SMRs and AMRs

Wednesday, May 28, 2008

Robo pollsters

from DailyKos
by kos
Wed May 28, 2008

Whenever someone doesn't like the results of a robo-pollster, the methodology is immediately called into question.

"National Journal refuses to print Rasmussen polls, yet Democrat leaders will trumpet bogus polls like this one in a futile effort to create a false sense of momentum for the hand-picked candidate of New York Sen. Chuck Schumer and the DSCC," McConnell spokesman Justin Brasell said, referring to the chairman of the Democratic Senatorial Campaign Committee.

The reality is that Robo-pollsters like SurveyUSA and Rasmussen have had the best track record the past few election cycles. In 2004, it was the robos who dominated the results:

Before the election, we publicly doubted and privately derided Rasmussen and SurveyUSA, which used recorded voices to read their poll questions. We rolled our eyes when they touted the virtues of uniformity and when they complained that live interviewers "may not know how to read or speak the English language," could "chew gum," or might "just make up the answers to questions." It sounded to us like a rationalization for cutting costs.

Look who's laughing now. Rasmussen and SurveyUSA beat most of their human competitors in the battleground states, often by large margins.

Then there was 2006:

(Continued here.)

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