SMRs and AMRs

Wednesday, January 09, 2008

Take a puff... It's springtime!

Smoking in Movies Linked to Kids Lighting Up

By Alan Mozes
HealthDay

TUESDAY, Jan. 8 (HealthDay News) -- Young people who start smoking may be influenced to do so by movies they saw in early childhood, new research suggests.

What's more, the study found that almost 80 percent of the exposure to smoking scenes in movies came through films rated "G," "PG" and "PG-13."

"Movies seen at the youngest ages had as much influence over later smoking behavior as the movies that children had seen recently," said study author Linda Titus-Ernstoff, a pediatrics professor at Dartmouth Medical School.

"And I'm increasingly convinced that this association between movie-smoking exposure and smoking initiation is real," she added. "That's to say, causal. It is quite improbable that the association we see is due to some other influence, some other characteristic inherent in children or parental behavior. The relationship is clearly between movie-smoking and smoking initiation."

(More here.)

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