SMRs and AMRs

Monday, October 16, 2006

Why Everyone You Know Thinks the Same as You

By Shankar Vedantam
Washington Post

You can see it the next time you visit your office cafeteria or a nearby park: Whites sitting together with whites, blacks with blacks, young people with other young people. When individuals from these groups mix, it is usually because they share something else in common, such as a pastime.

Sociologists call this phenomenon homophily, a somewhat grand word to describe the idea that birds of a feather flock together. Thinkers from Plato and Aristotle onward have observed that people seem to be drawn to others like themselves.

But while the basic idea is simple, homophily has surprisingly complex causes and consequences. Three weeks ahead of a midterm election, for example, it is playing a powerful, but largely invisible, role in politics.

Studies show that most people interested in politics associate nearly exclusively with others who have similar political beliefs. In fact, research by sociologist David Knoke at the University of Minnesota shows that if you know whether a person's friends are Republicans, Democrats or independents, you can predict with near certainty that person's political views.

Homophily may help explain some of the bitter partisanship of our times -- when your friends are drawn exclusively from one half of the electorate, it is not surprising that you will find the views of the other half inexplicable.

(The rest is here.)

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